It’Sugar Raises More Than $700,000 For Make-A-Wish 


Fort Lauderdale, FL — Specialty candy retailer It’Sugar and its Charity Lollipop Program have raised more than $700,000 from the proceeds of sales of its Make-A-Wish Wish Pops to benefit Make-A-Wish, the non-profit organization that creates wishes for children with critical illnesses. 

To reach the donation goal of $1 million for Make-A-Wish by the end of the year, It’Sugar kicked off the ‘Pop’ It Forward campaign on July 20, National Lollipop Day and is encouraging shoppers to purchase the exclusive star-shaped rainbow pops. The company will also host a candy raid for several wish alumni ages 10 to 18 years old and their families at the It’Sugar candy department store at American Dream in East Rutherford, NJ.

“We are excited to be closer to our goal of $1M donated to Make-A-Wish through sales of our Make-A-Wish Wish Pops,” says Jeff Rubin, founder and CEO of It”Sugar. “Together with our team members and patrons, we believe we can reach that goal, especially with a strong push on National Lollipop Day.” 

Rubin continues: “Make-A-Wish is a cause close to our hearts, deeply aligned with our mission of providing an escape from everyday life, and we are looking forward to fulfilling the wishes of some of our dearest wish kids.” 

It’Sugar began selling its rainbow star-shaped lollipops benefiting Make-A-Wish in all store locations in August 2019 with the goal of reaching $1M donated in 2022. The Wish Pops are part of the company’s Charity Lollipop Program, which contributes a portion of the proceeds from lollipop sales and has raised more than $1.5 million for a plethora of non-profit organizations nationally since its inception in 2013. 

Store patrons can continue to help support Make-A-Wish America this summer by purchasing the rainbow lollipops located in a special area near each stores’ cash registers or online at 

“It’Sugar customers can take pride in knowing that by buying and enjoying Wish Pops, they’re enabling life-changing wishes to come true for children with critical illnesses,” says Richard K. Davis, president and CEO, Make-A-Wish America. “Wishes can be a powerful source of hope and healing for wish kids and their families, and they wouldn’t be possible without supporters like It”Sugar.”