It’Sugar Reveals Plan For Further Expansion


Ft. Lauderdale, FL — Specialty candy retailer It’Sugar has revealed plans for the opening of more candy department stores across the U.S. in 2022. One of the highlights, the company reports, is the signing of a lease for a 20,335-square-foot pop-up candy department store in Times Square in New York City. The experiential candy store will take over space vacated by Modell’s with a Grand Opening planned for the Fall of 2022.

In addition, the retailer is planning to open a pop-up candy department store in San Francisco’s Union Square and points out its pop-up locations generally have lease terms ranging from 13 to 36 months.

The company is also expected to open its first store in Canada at the West Edmonton Mall in Alberta this year.

Several of the new store locations replace former flagship stores such as Disney and Forever 21 and showcase the continued demand for candy and related branded merchandise, the company reports.

“Candy is an integral part of our culture,” says Jeff Rubin, CEO & founder of It’Sugar. “We turn to these sweet treats to celebrate and share life’s important moments, to give as gifts to loved ones, and to bring simple pleasure into our lives. Candy remains an accessible, affordable treat that makes people happy.”

Rubin adds: “At It’Sugar, we have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand licensed merchandise. We created an environment that connects with our consumers and fosters the greatest feeling of happiness with over-the-top displays and a fun and playful vibe. Times Square shares our energy and spirit and is the perfect location for our next candy department store. We’re thrilled to continue a remarkable year of store openings with this location.”

According to NCA’s 2022 State of Treating report, chocolate and candy sales grew 11 percent in 2021 compared to 2020 and by more than 15 percent compared to 2019. The total confectionery category reached nearly $37 billion in retail sales in 2021 and is projected to hit $44.9 billion in sales by 2026.

“It’Sugar puts the confectionery category on full display by combining the industry’s beloved products with a unique and innovative in-person retail experience and enhancing the magic related to shoppers’ favorite treats,” NCA President & CEO John Downs says. “There’s no question that chocolate and candy play an important role in the lives of Americans, as they are a memorable part of many celebrations and every day treating. Consumers are prioritizing their emotional well-being now more than ever, and they are looking to lift their spirits — and It’Sugar and the confectionery companies are there to help with fun and creative ways to achieve that.”