Jelly Belly Donates 1M Packs To First Responders

Jelly Belly Candy Co. employees prepare a jelly bean donation for shipment.|JellyBellyHero

Fairfield, CA — Jelly Belly Candy Co. has given 1 million bags of its jelly beans to first responders, according to the candymaker, which reports it is working with Operation Gratitude to distribute the packs in all 50 states.

Jelly Belly Candy Co. employees prepare a jelly bean donation for shipment.
Jelly Belly Candy Co. employees prepare a jelly bean donation for shipment.

“We were inspired to show appreciation to front-line workers who are helping keep the country safe during uncertain times,” Lisa Brasher, Jelly Belly president and CEO, tells Candy & Snack TODAY. “In looking for a way to offer some encouragement and bring positivity to healthcare workers, Jelly Belly Candy Company decided to send first responders individual packs of Jelly Belly jelly beans to hopefully bring a smile to their faces during these incredibly challenging times.”

The donation was timed to coincide with national jelly bean day, April 22, the candymaker reports. Consumers can also get involved in the act of gratitude by sharing a digital smile by including the hashtag #ShareASmile and tagging Operation Gratitude and Jelly Belly’s Facebook and Instagram page.

“At Jelly Belly Candy Company we’re so proud of all of the first responders who are stepping up in a big way to take care of those in need and saving lives during this unprecedented time. Sending Jelly Belly jelly beans is just a small token of our appreciation that we hope brings a dose of positivity and a reason to smile for those on the front lines,” Brasher adds. “We are grateful to our partner, Operation Gratitude, who is helping to facilitate distribution of the 1 million Jelly Belly small bags to first responders around the country.”