Jelly Belly, Wilder Team Up To Launch BeanBoozled Taste The Truth Game


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Fairfield, CA — Jelly Belly Candy Co. has joined forces with game-maker Wilder to gamify its BeanBoozled jelly beans. BeanBoozled Taste the Truth, created by Wilder, features a new 7th Edition BeanBoozled Collection with two new flavors — Wet Dog and Burnt Rubber — and their counterparts — Top Banana and Licorice.

“Since we first released the BeanBoozled Collection it has always been a fan-favorite, so teaming up with the fun experts at Wilder for Taste the Truth was a no brainer,” says Jeff Brown, Jelly Belly CEO. “We know fans are drawn to the gamification of BeanBoozled, so we’re thrilled to create a family-friendly, interactive game that spotlights our wild and tasty BeanBoozled flavors.”

The game lets players discover how well they know family and friends with more than 100 personal questions. The gamer who asks the question secretly places traditional beans with the correct answer and stomach-turning beans with the wrong answer. Remaining players grab beans from the side they believe is correct.

“The Wilder team is very excited to not only create a game but also an experience that complements the Jelly Belly taste adventure,” says Casey Karls, CEO at Wilder. “We can’t wait for people to experience the thrill of getting the answer right or wrong and sealing their fate with a tasty jelly bean or gross flavor, thanks to BeanBoozled.”

In addition to the Taste the Truth game, the BeanBoozled 7th Edition Collection is available in a variety of formats such as boxes, bags, mystery dispensers, and spinner tins.