Jolly Rancher Teams Up with Local Artists For Street Art-Inspired Packaging


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Hershey, PA — The Hershey Co. has partnered with Beautify Earth, a creative agency dedicated to connecting brands and local artists to transform public outdoor spaces through murals, packaging and digital storytelling, on new limited-edition Jolly Rancher Gummies packaging.

Los Angeles-inspired Jolly Rancher Gummies packaging created by Kid Wiseman.

The packaging will feature designs from street artists, including Danielle Mastrion, Joe Starkweather and Evan Farrell (KidWiseman).

The company is also unveiling murals in New York City, Los Angeles and Miami to help bring the packaging to life. An additional mural by Kid Wiseman will appear in Bentonville, AR on June 2.

“These larger-than-life murals are bold and out of this world — a perfect representation of the Jolly Rancher brand,” said Danielle Ford, Brand manager, Jolly Rancher. “From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful and full of energy. We hope fans can pick up a bag at their local store and go visit a mural near them.”

The gummies feature a mix of flavors including green apple, blue raspberry, cherry, grape and watermelon and are available in seven- and 13-ounce pouches.