Just Born Inks Deal For Mike And Ike Soda


Orefield, PA — Just Born, Inc.’s Mike And Ike brand is being transformed into soft drinks from The Jaindl Companies, under its A-Treat soda brand. The product will be available in two top Mike And Ike flavor profiles — cherry and strawberry — which will be available in 20-ounce plastic bottles starting in July.

“The professional and family relationship between Just Born and Jaindl goes back decades, well back to my grade school days,” says David Jaindl, the company’s third-generation president. “We thought an alliance between the two classic brands makes a lot of sense when you consider not only their local history, but the nostalgia associated with each.”

“At Just Born, we love to find new ways to transform our iconic candies into innovative product offerings that our fans can enjoy, which is why we’re thrilled to be joining forces with A-Treat to create two all-new Mike And Ike-inspired soda varieties,” says Brand Manager Leslie McLauchlan. “Nostalgic flavors like our two fan-favorites, Mike And Ike cherry and strawberry, continue to gain momentum with consumers, and we are excited for fans to experience these new products.”

“We are extremely excited about this new product launch,” adds Deby Wanyo, wholesale/new product manager for A-Treat. “The combination of these two historic, yet extremely fun brands couldn’t be timelier, given our country’s post-pandemic reopening.”