Just Born Kicks Off 100th Anniversary Celebrations


Bethlehem, PA — Family-owned Just Born, Inc. is marking 100 years in business in 2023. The third-generation family-run candy manufacturer, which makes brands including Peeps, Mike And Ike, Hot Tamales and Goldenberg’s Peanut Chews, will celebrate the milestone during the year by honoring and thanking its associates, stakeholders and the local community.

“Just Born is humbled to have reached this huge milestone in our company’s history,” says Co-Chief Executive Officer David Shaffer “We cannot overstate how grateful we are for all who have been a part of Just Born’s story throughout the years. Looking forward to the next century, our goal remains the same — to bring sweetness to people’s lives through the family traditions and beloved memories that fans create with our brands.”

Celebrations kicked off at the 14th Peepsfest New Year’s festival in Bethlehem, PA, with a 400*pound Chick drop. The company says that to keep the festivities going throughout the year, it is launching a 100 Random Acts of Sweetness program. The company will be stopping into various locations across the Lehigh Valley and Philadelphia area to surprise residents with prizes like candy and gift cards. In addition, Just Born is working with local organizations to invest in educating and empowering the future manufacturing workforce. 

Hand decorating Peeps — 1954

Just Born began when Sam Born opened a small retail store and factory in Brooklyn, NY, in 1923. He produced a fresh line of candy daily and declared the candies, “Just Born.” The company relocated to Bethlehem, PA during the height of the depression in 1932. Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA.