Just Born President & COO Yale To Retire 


Bethlehem, PA — David Yale, president and COO of Just Born, Inc., will retire effective March 31.  

David began working for Just Born in 2011 and the company notes his accomplishments include working with associates and stakeholders to help transform its Peeps brand into a cultural icon at Easter; driving Mike And Ike growth through the introduction of the Mega Mix platform, and revitalizing Goldenberg’s Peanut Chews.

The company says that Yale reflected its commitment to associate health and safety and helped navigate it through the pandemic. He also served on the boards of the NCA and Valley Youth House.

“David Yale’s retirement, in our 100th year, comes at a time when we are on sound financial footing, our iconic brands are healthy, and leadership is in the capable hands of the next generation of the Shaffer/Jett Family, in tandem with our talented executive team and board of directors,” says David Shaffer, chairman and co-CEO.