Justin’s, Conscious Alliance Provide Support Families During Back-to-School Season


Boulder, CO — Justin’s, LLC has launched the #JustinMyLunch campaign aimed at magnifying the need for nutritious food during the back-to-school season.

According to the USDA, more than 34 million people in the U.S., including nine million children, were food insecure during 2021. In collaboration with long-time partner Conscious Alliance, a Boulder-based organization that brings food and other essential goods directly to economically isolated communities across the country, Justin’s is offering a bit of relief during September Hunger Action Month.

The #JustinMyLunch digital campaign invites consumers to take action by posting the reality of their daily lunch-packing routine. Each time someone posts an image on Instagram using #JustinMyLunch, one 12-ounce jar of Justin’s almond butter will be donated to Conscious Alliance, for a total of up to 5,000 jars. Consumers who share their posts now through October 5, 2023, will be entered in a daily giveaway of lunch box essentials. The prize pack, which includes Justin’s products, is valued at $200.

Justin’s has also partnered with maternal wellness advocate Libby Ward of Diary of an Honest Mom to share her own lunch-packing experiences. Consumers can re-share Ward’s post as another way to enter the #JustinMyLunch daily giveaway and activate an almond-butter-jar donation.

“At Justin’s, we believe everyone should have access to nutritious food, and we have been honored to partner with Conscious Alliance for 15 years to help feed those who need it most,” says Penny Andino, vice-president of marketing. “With Libby’s help, we hope to inspire our community to take action so we can continue to fight hunger together during this especially critical time.”

“Our ongoing partnership with Justin’s is truly remarkable,” adds Justin Levy, executive director of Conscious Alliance. “It’s not just about raising awareness for the challenges families face. It’s a dynamic collaboration that rallies natural product brands and their supporters. Together, as a united front, we’re making sure families stay nourished year-round, going beyond just back-to-school.”

“As we gear up to get our kiddos ready to head back to school, it’s important we pack nutrient-dense snacks for school lunches and after-school munchies,” says Frances Largeman-Roth, RDN, New York Times best-selling author, nationally recognized health expert and Justin’s partner. “Almond butter is a convenient, delicious source of plant protein and vitamin E that is ready when you need it — anywhere between breakfast crunch time, lunch fuel and after-school snacking. One two-tablespoon serving of Justin’s almond butter provides six grams of plant protein, as well as three grams of fiber.”