Justin’s Partners With Conscious Alliance For $15,000 Match Donation Effort 


Boulder, CO — Justin’s, LLC. is continuing its support of one of its long-term partners, Conscious Alliance, with a $15,000 dollar for dollar maximum match donation during Hunger Action Month this September. 

Through this partnership, the company will initiate an integrated Feed Good campaign with Conscious Alliance that includes a digital invitation on the Conscious Alliance Take Action site.

Justin’s dollar for dollar match is one of three actions consumers can take to enter the Feed Good giveaway with one winner receiving a year’s supply of Justin’s products. 

“In a healthy and resilient food system, everyone should have access to nutritious food every single day, yet one in six children in the U.S. does not have reliable access to food,” says Penny Andino, vice-president of marketing at Justin’s. “At Justin’s, we want to do our part to help those struggling with food insecurity, and we’re proud of the long-standing relationship we have with Conscious Alliance — who works to fight hunger and feed those in need daily. The $15,000 match donation allows us all, collectively, to help make a difference.” 

According to the U.S. Department of Agriculture, food security means having access at all times by all people within a household to enough food for an active, healthy life. USDA reported that a lack of food security, or food insecurity, affected nearly 11 percent of all U.S. households in 2020, unchanged from 2019. In 2020, nearly 15 percent of households with children were food-insecure, up from 13.6 percent in 2019.

“Conscious Alliance brings healthy food to kiddos and families in underserved communities nationwide. Our alliance of artists, musicians, fans and food brands like Justin’s, use their time, talents, resources, and passion to make that happen,” says Justin Levy, executive director at Conscious Alliance. “Our partnership with Justin’s significantly amplifies the critical need for food, especially now as families face rising food prices. Justin’s $15,000 matching donation will further allow Conscious Alliance’s efforts to feed families across the country. We welcome fans everywhere to join our alliance and make change collectively.”