Plano, TX — To celebrate that love of chips and dip and everything people love to do with their friends, PepsiCo, Inc. has a new campaign for its Tostitos brand titled “For the Love of Chips and Dip and…” teaming comedic duo Kate McKinnon and Dan Levy.
As a part of the campaign, Tostitos celebrates the quirky ways the friends connect with one another, with the launch of its spiciest chip yet — Tostitos Habanero. Seasoned with real habanero pepper, the bite-size chips offer a pop of spice. In the commercial, McKinnon and Levy share their takes on Tostitos Habanero’s level of spice.
The company is inviting consumers to join in through an interactive Snapchat lens, which will be available beginning April 6.
McKinnon and Levy will also star in a second commercial for that illustrates their own moments together. The commercial, which begins airing on television and online on April 3, showcases the experience of debating with a friend — through facial expressions, body language and Tostitos — over who needs to tell the new guy that he has a salsa stain on his shirt. The theme is meant to celebrate the unspoken bonds that only true friends have, according to the company.
“Tostitos’ ambition is to fuel togetherness and help bring people closer to those they love by telling the stories of connections friends share and things they love to do together,” says Anya Schmidt, senior director of marketing, Frito-Lay North America. “This new campaign with Kate McKinnon and Dan Levy showcases some of the ways that these moments are made, all while enjoying Tostitos chips and dip.”
Tostitos Habanero is in 11-ounce bags that carry an SRP of $4.29.