Parsippany, NJ — Ferrero North America is bringing back limited-edition Keebler Spookie Fudge Stripes cookies for Halloween and expanding the brand’s Spookie Stripes Safari program for its second year.
The limited time offering feature chocolatey cookies with vanilla-flavored orange stripes and seasonal designs. The Spookie Stripes Safari, which debuted in 2025, will return September 1 with expanded digital gameplay, new content, and additional zoo locations.
Consumers can access an interactive digital zoo through a QR code on-pack. The experience challenges participants to search for striped cookies hidden among striped animals and log their discoveries for chances to win prizes. The program runs through October 31.
Keebler is also partnering with six zoos for in-person experiences. The activations include safari-style activities centered on identifying and learning about striped animals, branded signage, product sampling, and appearances by Ernie the Elf.
A sweepstakes tied to the program will award a family of four a trip to Nashville Zoo that includes admission, a backstage tour, Adventure Passes, airfare, hotel accommodations, and spending money.
“We believe the best adventures happen when families explore together,” says Gabrielle Young, brand manager, Keebler Fudge Stripes & LTOs. “Spookie Fudge Stripes are back, and so is the Spookie Stripes Safari — bigger, better, and built for every family, whether they’re tracking stripes at the zoo or searching from home on OpenForMagic.com. The Elves wouldn’t have it any other way.”
Allionce Group is partnering with Keebler on the program for the second consecutive year.
“Allionce Group is proud to partner with Keebler for the second consecutive year to create memorable family experiences, especially during the Halloween season,” says Mark Giovino, CEO and founding partner of Allionce Group. “By partnering with some of the nation’s most popular zoos, we’re helping Keebler bring the brand to life through trusted, brand-safe destinations where families come together for real-world moments of magic, wonder, and shared discovery.”
