Keebler Continues Make-A-Wish Partnership


Parsippany, NJ — Leading up to World Wish Day on April 29, Ferrara Candy Co., Inc.’s Keebler brand and the Make-A-Wish Foundation are continuing their partnership for a fourth year.

To date, the company has donated $750,000 and are on track to donate $1 million this year with help from consumers who have purchased Keebler’s specially marked Make-A-Wish Fudge Stripes cookies, which feature a star-shaped center and fudge stripes in the signature blue of Make-A-Wish.

“Keebler is all about creating magical moments for families. We appreciate our partnership with Make-A-Wish to help play a role in bringing this purpose to life,” says Jess Bernard, associate brand manager of Keebler Fudge. “Knowing we’re helping to put a smile on a child’s face even during their hardest days is what keeps us going.”