Chicago – Ferrara Candy Co., Inc. has reached a milestone in its partnership with the Make-A-Wish Foundation, having donated more than $1 million to the non-profit during its three-year partnership. With the help of consumers who purchased Keebler cookies, more than 100 wishes were granted to children with critical illnesses.
“Enhancing everyday moments through magic has always been at the heart of the Keebler brand. We are thrilled to celebrate Make-A-Wish and help grant wishes for children battling critical illnesses across the nation,” says Taylor Exline, brand manager of Keebler.
In honor of the partnership for 2022, Keebler debuted a limited-edition Celebration Cake cookie featuring a star-shaped center and fudge stripes in the signature blue of Make-A-Wish. With each purchase, customers triggered a 25-cent donation up to $250,0000 to Make-A-Wish.