Kellanova Offers $20k In New Nutri-Grain Power-Fulls Protein Bites Promo


Chicago — Nutri-Grain Power-Fulls soft baked oat bites, new from Kellanova, are launching with a Head of Hanger Management promotion searching for an individual who excels at preventing hangriness before it happens. One qualified candidate will be selected and receive $20,000 as a part of the title, plus a year’s supply of Nutri-Grain Power-Fulls.

The winning candidate will collaborate with Nutri-Grain to produce social content highlighting their best hanger management tips and tricks and help brainstorm Nutri-Grain product innovation ideas that further combat hangriness, according to the company.

“Nutri-Grain has been families’ go-to breakfast bar for over 30 years. Now with Nutri-Grain Power-Fulls, we’re providing a simple protein-backed solution to prevent hangriness before it strikes, no matter the time or place,” says Eileen Flaherty, brand marketing director at Kellanova. “We want to reward our first-ever Head of Hanger Management for their prowess and share their hanger prevention tips and tricks with the masses.”

From May 6 to June 14, the company is accepting entries at

Nutri-Grain Power-Fulls soft baked oat bites are available at retailers nationwide now. The product has 8 grams of whole grains in every serving.