Kellanova’s Cheez-In Diner Kicks Off Summer Road Trip Season


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Chicago — Kellanova has establish the ultimate destination for Cheez-It superfans: The Cheez-In Diner. Located two hours outside New York City in the Catskill Mountains, the FOMO-inducing diner experience in the iconic town of Woodstock, NY has a goal of satisfying road trip munchies and late-night cravings.  

“We saw just how far our adventure-seeking Cheez-It fans would go when they Want It. Need It. Cheez-It. last year making the drive to our Joshua Tree Cheez-It Stop outpost,” says Cara Tragseiler, senior brand director. “So many fans have been suggesting where we should bring the Cheez-It fun next, and we knew we needed to go the extra mile — literally — to do it again. That’s why this year we headed East, packing this one-of-a-kind roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as fans’ go-to snack nationwide.”

The Cheez-In Diner, open for one week only from Monday, May 20 to Sunday, May 26 and located at 261 Tinker Street, is serving up Americana classics, with an absurdly cheezy twist. 

The menu features: 

  • Deluxe Cheez-It Milkshake: A creamy vanilla shake blended with Cheez-It crackers, a caramel and crushed Cheez-It cracker rim and topped with whipped cream, sprinkles, and chocolate sauce, garnished with a chocolate-dipped Cheez-It cracker.
  • The Extra Cheezburger: A pimento Cheez-It smashburger topped with lettuce, pickles, and an Extra Big Cheez-It cracker. 
  • The Big Grilled Cheez: IA cracker-coated Texas toast filled with cheezy pimento goodness and surrounded by a crunchy Cheez-It cracker crust.
  • Cheezy Chicky Tendies: Juicy chicken tenders breaded in Original Cheez-It crackers. Spice-It with Hot & Spicy Seasoning and Dip-It in hot honey or Hidden Valley Cheezy Ranch.
  • Mac & Cheez-It: Pasta baked in a creamy White Cheddar Cheez-It cracker sauce with a crunchy White Cheddar Cheez-It cracker crumble on top.

Sides to pair with the entrees or enjoy as a snack include: 

  • Cheez-It Fries: Ccrispy fries tossed in ground Cheez-It crackers. Choose from Original, White Cheddar or Hot & Spicy seasoning, and Load-It with a melted pimento cheez sauce.
  • Cheez-It Biscu-it: Layers bursting with Cheez-It crackers make up this hearty biscuit. Butter-It with honey butter, Drizzle-It with hot honey or Sandwich-It with our Cheezy Chicky Tendies.

And no meal is complete without dessert:

  • Sweet-N-Salty Cheezcake: However you Slice-It, it’s a creamy cheesecake dessert with a Cheez-It cracker pie crust topped with caramel and Extra Big Cheez-It crackers.

The diner also features first-of-its-kind attractions, including the World’s First & Only Cheez-It Jukebox — the only jukebox that accepts Cheez-It crackers instead of coins to play from its catalogue of retro records. The Instagram-worthy retro decor includes walls packed with vintage Cheez-It memorabilia, iconic 60’s music scene nods and a vintage Cheez-It convertible parked outside. There’s even a Cheez-It Taste-It Station dispensing a wide selection of rare and fan-favorite flavors.  

Fans can shop for exclusive retro Cheez-In Diner merch, including a variety of t-shirts, trucker hats, classic diner coffee mugs, and collectibles like stickers, and postcards available only on-site.

Cheez-In Diner-inspired recipes are being featured on the brand’s Instagram, TikTok and at cheezit.com.