Battle Creek, MI — The U.S. Food and Drug Administration (FDA) is increasing allowable vitamin D fortification levels in grain-based bars and cereals following a petition to the government agency by Kellogg Co.
The company says it saw an opportunity to help improve public health through food, and it petitioned the FDA to review fortification regulations for cereals and grain-based bars with vitamin D, a nutrient of concern among Americans.
More than 90 percent of Americans do not consume enough Vitamin D, Kellogg notes. Recommendation intakes are difficult to achieve through natural food sources like fatty fish, egg yolks and certain mushrooms.
“Kellogg fortified cereals and milk have long been a delicious and affordable way to get vitamin D,” says Nigel Hughes, SVP, Global R&D and Innovation. “Now, everyday foods, like cereal and grain-based bars, can go even further toward helping people access and consume vitamin D, creating better days for 3 billion people by the end of 2030.”
In addition to fortifying foods with vitamin D, Kellogg is innovating new foods leveraging inherent sources of the nutrient. Pure Organic Crackers made with cheese and veggies will be the first better-for-you cracker to have a good source (10 percent Daily Value) of vitamin D from mushroom powder. The crackers will appear on supermarket shelves this month.