Kellogg Partners With Depop On Pop-Tarts Inspired Collection


Battle Creek, MI — The Kellogg Co., in collaboration with fashion marketplace, Depop, is launching the official Pop-Tarts x Depop Collection.

Each of the five collections includes thrifted pieces hand-selected by Depop creators and draws inspiration from Pop-Tarts flavors. 

“This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds,” says Heidi Ray, senior director of marketing, Portable Wholesome Snacks. “Through the Pop-Tarts x Depop Collection, this talented group of fashion-forward creators perfectly captured the essence of each Pop-Tarts flavor while staying true to their one-of-a-kind vibe, and we can’t wait to see how our fans will style each piece from the collab.” 

According to the company, items from the collection are size- and gender-inclusive and priced at the cost of a box of Pop-Tarts — $3.59. 

Along with the collection, a limited edition Pop-Tarts x Depop Box featuring a random assortment of Pop-Tarts flavors will also be available. Inspired by shopping for thrifted or vintage finds, the boxes will be included with the purchase of any item from the collection on the Pop-Tarts online shop as well as through a giveaway on the Pop-Tarts Instagram.

“Depop has always engaged with the intersection of nostalgia and pop-culture, and our latest collaboration with Pop-Tarts fuses both together in a fun and unexpected way,” says Depop’s Brand Director Steve Dool. “The curated vintage pieces our community gathered together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of thrifting of one-of-a-kind items on Depop.”

As part of this partnership, Kellogg is giving a $10,000 financial grant to be invested in Depop’s “Now Next” initiative that educates and inspires the next generation of sellers.