Battle Creek, MI — Based on an April 2021 survey that found that 43 percent of parents negotiate food choices with their kids at least six times per day with each negotiation lasting at least six minutes, totaling nine days a year, The Kellogg Co.’s Nutri-Grain brand is inviting families to enter the Getaway from Negotiation sweepstakes.
The brand will select five consumers between July 14 to 28 to receive the family getaway of their dreams valued at up to $10,000, plus a year’s supply of Nutri-Grain soft-baked breakfast bars and bites.
“Food and snack negotiations are a battle all parents can relate to. In fact, parents would rather clean the toilet, give up coffee or fold laundry than spend one more minute negotiating with their kids about food,” says Sarah Reinecke, senior marketing director at Kellogg. “While Nutri-Grain cannot solve every family food negotiation, we can help families reclaim some of that precious time with a win-win snack made with real fruit that kids love, plus whole grains that parents can feel good about. When you spend less time negotiating over food, you have more time to do the things you love with the people you love.”
Individuals can enter by going to Nutri-Grain’s Instagram (@nutrigrain) and commenting on the official entry post, dated July 14, stating their dream family getaway destination in the contiguous U.S.