Leminen Named Smarties Social Media Director


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Union, NJ  — Smarties Candy Co. has appointed Kirsi Leminen as its new social media director. 

Kirsi Leminen

Kirsi has spent her career in the CPG industry, having worked at Chloé and, later, at Cirque Colors where she served as assistant creative director, brand manager and social media & marketing manager.

“I am a lifetime Smarties fan and have endless ideas for social media that I’m excited to share,” says Leminen. “From fresh video content to surprising giveaways to interesting collaborations, the sky’s the limit with what we can do with this iconic brand. Keep an eye out for our launch on a new platform and something ground-breaking coming this October.”

Leminen will oversee all of Smarties social media efforts, furthering the company’s goals to share exceptional content and build meaningful engagement on social media.

“I couldn’t be more pleased to have Kirsi join the Smarties team as our very first social media director,” shares Smarties Co-President Liz Dee. “Kirsi understands how our heritage brand can both entertain and genuinely connect with our consumers, and she has her finger on the pulse of what will be relevant around the corner.”