Hershey, PA — The Hershey Co. is giving 200 consumers the chance to be first in line to taste some of its Kit Kat brand’s newest flavors through an exclusive members-only club. The Kit Kat Flavor Club Sweepstakes invites fans to enter, at no cost, for the chance to be selected to join the limited group and receive in-development products and club member swag.
Members will have the opportunity to share feedback with the brand team over the course of the one-year program, potentially influencing the future of the brand’s flavor innovation, the company says.
“We listened to the overwhelmingly positive feedback from our recent Kit Kat flavor launches,” says Amy Minderman, director the Kit Kat brand. “It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Kat Flavor Club!”
Sweepstakes entrants who are selected to be club members will receive three kits during the debut year, timed to Fall 2020, Early 2021 and Late Spring 2021, with the first kit including the newly announced Kit Kat Duos mocha + chocolate before it arrives on shelves nationwide in November.
Consumers can enter the sweepstakes online through September 29 at https://www.hersheys.com/kitkat/en_us/kitkat-flavor-club.html.