Lay’s Releases New Lineup Of Flavor Swap Mashups 


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Plano, TX — Frito-Lay North America is bringing back its Lay’s flavor swap lineup, including Doritos, Funyuns and Cheetos mashups, along with a new kettle cooked Fritos chili cheese variety.

The new mashup combines Lay’s kettle cooked potato chips with the chili and cheese flavor of Fritos. This year’s flavor swap lineup also features three returning flavors: Lay’s Cheeto, Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns Onion. 

“What makes the Lay’s flavor swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience,” says Stacy Taffet, senior vice-president of brand marketing, Frito-Lay North America. “This year’s newest addition combines our kettle cooked variety and the popular Fritos chili cheese flavor to make a powerful addition to an already stacked lineup. We’re excited to re-release these iconic swaps after last year’s success and to continue delivering the flavor experience our fans are looking and asking for.”

The four Lay’s Flavor Swap offerings are available at retailers nationwide while supplies last and carry an SRP of $4.59 for 7.75- to 8-ounce bags, while 2.2- to 2.625-ounce bags have an SRP of $2.29.