LesserEvil Enters New Segment With Mini Cookies Launch


Danbury, CT — LesserEvil Healthy Brands, LLC is entering the cookie market with the launch of keto-certified mini cookies in Snickerdoodle and Almond Butter Chocolate Chip, the latter of which are also certified paleo friendly, according to the company.

The cookies have crispy outsides and soft centers, and are grain- and gluten-free, and Non-GMO Project verified, LesserEvil reports. The line is also low in sugar and made with organic ingredients including coconut sugar, coconut flour, coconut oil and ghee.

“This is a new chapter for us as a company; one that may bring us down a sweeter aisle in the store but never far from our roots, making food grounded in cleaner, better-for-you ingredients,” says Charles Coristine, president and CEO. “We saw an opportunity to develop a keto cookie that is delicious, differentiated and healthier. Just another example of our steadfast commitment to investing in innovation and meticulously sourcing premium ingredients to compete in big categories where we can provide healthier choices and have the greatest impact on consumer wellness.”

Packing in 4.4-ounce bags, LesserEvil mini cookies have a SRP of $5.99 and ship in six-ct cases.