Parsippany, NJ — Ferrero North America is launching limited-edition packs of its Tic Tac brand featuring positive messages to inspire consumers to share kindness and connect with others. The new packs have 12 unique Tic Tac sayings including: “Keep Your Day In Mint Condition,” “Orange You Glad We Have Each Other?” and “Up For An Adventure?” The sayings are found on packs of freshmint, orange and Fruit Adventure flavors, which will be available through April 2022.
“With this line of limited-edition packaging, we wanted to take our brand ethos of giving consumers the confidence they need to the next level by prompting them to share kindness and connect with others in a way that only Tic Tac can,” says Neal Finkler, senior marketing director for the brand. “We are looking forward to seeing all the refreshing moments our fans create with our playful new packs.”
To introduce the new packs, the company is inviting consumers to enter the “Share the refreshMINT” sweepstakes to win prizes, including $10,000, a movie projector and swag. To enter, consumers can submit a photo showcasing how Tic Tac inspired a new moment of positivity, joy or connection, along with the hashtag #RefreshmintSWEEPS on social through April 24.
The brand is also debuting Tic Tac Messenger where consumers can send messages to friends through an augmented reality experience. Details are available at TicTacUSA.com.