Toronto — Riverside Natural Foods Ltd. is increasing its MadeGood Moments charitable campaign during the month of May. According to the company, which owns the MadeGood Foods brand, the program is designed to spread positivity and encourage parents, families and anyone currently staying at home easy recipes and stay at home activities for the entire family and a chance to win $500 every day in May.
The company, which is a certified B Corporation, says customers are encouraged to visit the MadeGood Moments contest page to enter for a chance to win $500 and an assortment of MadeGood prizes and use #MadeGoodMoments on social media posts. Winners will be drawn daily and announced on the company’s @madegoodfoods Instagram channel. Expanded content to help families enjoy MadeGood Moments throughout their time staying at home is also being added as part of the program. Recipes, arts and crafts and helpful tips will be featured throughout the month.
MadeGood Foods and its parent company, Riverside Natural Foods, notes it will continue to donate 1% of all proceeds to long-standing charitable partners, as well as meet needs for product donations throughout North America.
“At MadeGood, doing good is in our DNA and it has truly been our honor to support communities across North America with donations to food banks and frontline workers,” says Nima Fotovat, president of Riverside Natural Foods. “We continue to look for ways to spread good and put smiles on faces and we’re pleased to roll out new ways to do just that.”
In response to Covid-19, MadeGood has donated nearly $250,000 in food and funds to Community Food Centres Canada (CFCC), Food Banks Canada and Chicago non-profits I Grow Chicago and Marillac St. Vincent.