Mars Invests $70M+ In Hackettstown R&D Innovation Studio


Hackettstown, NJ — Mars, Inc. is investing more than $70 million in its Hackettstown, NJ, site for a Research and Development (R&D) Innovation Studio, including a test kitchen and packaging lab, along with manufacturing efficiencies and advancements in food safety at the manufacturing factory.

The location will also include a new prototyping kitchen, packaging lab, and collaboration space with the intent of increasing the speed of innovation and development to meet evolving consumer preferences. The capabilities will support iconic Mars Wrigley products produced in the U.S. including M&M’s, Snickers, Twix, Milky Way, Skittles, Starburst, Extra, and Altoids, as well as new product innovations.

The updated packaging studio will allow for development and testing of sustainable packaging materials to support Mars’ contribution to a circular economy where packaging material never becomes waste, but is recycled, reused, or composted.

The multi-year investment in the Hackettstown factory began in 2023 and supports Mars’ commitment to quality and food safety with the addition of a chocolate production facility.

“At Mars, our commitment to quality and innovation has been at the center of our business for more than a century,” says Anton Vincent, president Mars Wrigley North America and Global Ice Cream. “The continued investment in our Hackettstown site re-affirms our commitment to innovation in New Jersey and upskilling our Associates with best-in-class facilities to create more moments of everyday happiness for our consumers.”