Newark, NJ – To support the LGBTQ+ community and help celebrate Pride month in June, Mars, Inc., is teaming up with GLAAD for the third year to release limited edition Skittles brand Pride packs. This year, six artists within the LGBTQ+ community created original designs to decorate the historically all-gray packaging. Each pack will have a QR code that, when scanned, will lead consumers to a virtual studio where they can learn more about each artist and the inspiration behind their illustrations.
“At Mars, we believe that in the world we want tomorrow, society is inclusive. The Skittles brand, which is a proud part of Mars, is committed to advocating for the LGBTQ+ community both within our own organization and throughout the world,” says Justin Hollyn-Taub, senior director, Mars Wrigley. “While Pride Month is a time to reflect, self-educate and celebrate, we know that long-term sustained support and allyship is key in building a more inclusive and diverse society.”
For every pack purchased, $1 will be donated, up to $100,000, to GLAAD’s culture-changing work and programs, including its ongoing efforts to accelerate acceptance and combat anti-LGBTQ+ discrimination, according to the company. The product is available in four- and 15.6-ounce share size pouches.
Beyond June, the Skittles brand supports GLAAD throughout the year, including the annual GLAAD Media Awards and Spirit Day. It has also created 12 global LGBTQ+ Associate resource groups across its confectionary, food and pet care businesses.
“GLAAD is proud to continue our ongoing partnership with Skittles in its efforts to celebrate, support and increase visibility for the LGBTQ community,” says John McCourt, deputy vice-president, strategic partnerships at GLAAD. “We hope the artists’ stories that Skittles shares inspire our community and our allies. Amplifying LGBTQ art and artists helps further GLAAD’s mission to accelerate acceptance.”