Mars Releases Tastebud Training Program To Prepare Consumers For Snickers Hi Protein


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Newark, NJ — Mars Wrigley is debuing a Tastebud Training program to get fans ready for new Snickers Hi Protein. The brand partnered with actor, comedian and host, Joel McHale, along with his trainer, to guide fans through the experience.

“As a Snickers fan and someone who regularly goes to the gym and wears t-shirts two sizes too small, partnering with the brand and their new protein bar to work out my tastebuds and deltoids was a perfect match,” says McHale. “Being an actor and comedian, my mouth is one of my most important assets, but my tastebuds have been seriously overlooked for too long. Thanks to Snickers Hi Protein and the brand’s Tastebud Training program, that changes now.”

While not backed by science, the Tastebud Training program includes four unique training exercises that prep the tastebuds for the taste of Snickers Hi Protein: 

  • Face Flex – Stretch your face for a dynamic warmup, ensuring you don’t pull a face muscle.
  • Lip Trill – Loosen up your lips with just 3 sets and 5 reps to enhance flavor intake.
  • Bar Bites – Take a few bites of Snickers Hi Protein and receive 20g of protein per bar, bringing epic flavor to your fitness routine.
  • Satisfied Smile – End the workout with a smile – a low intensity cooldown to aid flavor receptor recovery.

“Mars introduced the all-new Snickers Hi Protein innovation to answer the consumer call for a delicious tasting protein bar,” says Martin Terwilliger, senior director of marketing, Mars Wrigley. “With the Tastebud Training program and sweepstakes, we are looking forward to giving our consumers the chance to have fun with the exercises before treating their tastebuds to an epic flavor experience.”

Through December 13, consumers can go to Snickers.com/TastebudTraining to swipe through the training routine and enter for a chance at rewards like a solo training session with McHale and free Snickers Hi Protein bars, while supplies last.