Newark, NJ, and Portland, OR — Mars Snacking is partnering with adidas on a limited-edition Snickers football collection that includes co-branded candy bars and the brands’ first football cleat collaboration.
The limited-edition adidas Adizero Electric + II cleats feature Snickers’ signature chocolate brown color along with a green insole and Snickers lace charm. The lightweight cleats have synthetic and textile uppers and lace closures and are designed to support speed and agility.
“Snickers has always found unexpected ways to satisfy fans on and off the field, and this partnership with adidas brings that spirit to the football field like never before,” says Maria Urista, vice-president of chocolate marketing at Mars Snacking. “Creating our first-ever Snickers x adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons.”
The collaboration also includes limited-edition Snickers x adidas candy bars. Consumers can enter a sweepstakes through October 13 for a chance to receive the bars. Snickers Ghoulish Green bars are also incorporated into the Halloween-themed promotion.
NFL rookie Carnell Tate is partnering with Snickers and adidas on the campaign and will participate in a game-day activation October 11. An additional social media promotion running October 12 through 16 will give consumers a chance to win a prize inspired by the collaboration.
The limited-edition Adizero Electric + II cleats have an SRP of $180 and are scheduled to launch October 10.
