Newark, NJ — Mars Wrigley reports it is rolling out innovations across its portfolio in 2026. According to the company, the offerings reimagine classic brands with new and unexpected flavor profiles and formats, from expanding its freeze-dried offerings to leaning into sour and nostalgia.
“This new lineup is a testament to our commitment to deliver snacking experiences that fit into the fast-paced lives of today’s consumers,” says Tim Lebel, president of sales, Mars Wrigley North America. “With convenience stores at the center of the snacking world, they remain a go-to destination for the Mars treats our fans crave.”
New innovations include:
- M&M’s Bakery Collection — Flavor Vote: M&M’s is bringing back its Flavor Vote program, featuring classic bakery-inspired flavors — Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie.
- M&M’s POP’d Caramel: The brand’s first freeze-dried candy delivers the classic caramel flavor in a light, crispy and airy texture.
- M&M’s Honey Roasted Peanut: The newest permanent addition to the lineup, it combines crunchy roasted peanuts and classic milk chocolate with a touch of honey.
- Snickers Xtreme: A returning fan favorite.
- Snickers Crunchy Peanut Butter Ice Cream Bar: Featuring 100% real peanut butter ice cream, crunchy peanuts, and smooth caramel covered in a milk chocolatey shell, with peanuts both inside the ice cream and on top.
- Twix Bits: A bite-sized twist on the brand’s iconic bars featuring the classic cookie center with caramel essence and covered in milk chocolate.
- Skittles Gummies Fuego: They feature a classic chewy texture with a bold “swicy” (sweet + spicy) flavor twist.
- Starburst Sour: The chewy consistency fans know, but with a burst of tangy, tartness.
- Life Savers Gummies X’s and O’s: New soft and chewy gummies that lean into the quest for fun and a classic game, in assorted watermelon, blue raspberry, lime, pink punch, and grape.
- Life Savers Gummies Fruit Rings: A new, playful shape in flavors including strawberry, pineapple, blue raspberry, pear and lemon.
- 5 Evolution: The latest innovation from 5 gum, delivering a flavor changing experience from tangy sour to berry sweetness.
- Combos Garlic Parmesan: Combining the taste of parmesan cheese with the sharp kick of garlic.
“Our iconic brands are always adapting. We carefully craft and deliver delicious treats to keep consumers and fans excited and buzzing about what’s next, and our new innovations reflect that,” says Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. “Of course, we have more fun up our sleeves for the year ahead, but we’re looking forward to kicking off 2026 with a swicy start.”
