Newark, NJ — Mars Wrigley Confectionery US, LLC will open an M&M’s store this weekend at Mall of America.
Free interactive experiences include a series of firsts for M&M’s stores, the company says, with elements unique to the Mall of America location, including “M&M’s Sweet Moves,” where fans can express their personality through color, sound and movement. Store goers can also visit “Peanut Peak,” a rooftop celebration of the local landscape inspired by the Minnesota views. The store will also include a personalization station, signature M&M’s, “Wall of Chocolate” and exclusive in-store merchandise.
“M&M’s aims to inspire fans to find ways to connect with each other, all while creating better moments and more smiles,” says Patrick McIntyre, director of global retail at Mars Retail Group. “The new M&M’s Mall of America store champions the fun ways fans can connect with others — and you truly see this come together in the immersive experiences only the M&M’s Mall of America store offers.”
Spanning more than 24,000-square-feet, the company says the location pays homage to the Minnesota culture with region-specific décor that distinguishes the store from other locations.
The store opening marks the company’s second retail expansion in 2021, following the February opening of M&M’s at Disney Springs at Walt Disney World Resort in Orlando, FL. Mars Retail Group notes it will open a location in Berlin, Germany in the next year.
“Offering new adventures and attractions to our guests has always been a part of our DNA,” says Jill Renslow, EVP of business development for Mall of America. “M&M’s creative new experience opening at Mall of America is embracing Minnesota in an entirely unique way. Our millions of guests are certain to leave with a smile on their face.”
The store can also be toured virtually on MMS.com.