Mars Wrigley Hosts Community-Driven Halloween Activities

Newark, NJ — Mars Wrigley plans to bring Halloween celebrations to communities in Newark, Chicago, Washington DC and Toronto; cities where the company’s associates live and work.  

“Mars Wrigley is proud to support our local communities,” says Tim LeBel, Chief Halloween Officer at Mars Wrigley. “No matter how you plan to celebrate, we’re making sure consumers have what they need to create better moments this Halloween season.”

The company cites NCA/210 Analytics, LLC data that found 82 percent of consumers are planning to celebrate Halloween in 2021, with 45 percent planning to attend a community Halloween party, as the catalyst behind its initiative to host celebrations in:

  • Newark, NJ: Home of its Mars Wrigley U.S. headquarters
  • Chicago, IL: Mars Wrigley global headquarters
  • Washington, DC: Proximate to Mars, Inc. global headquarters
  • Toronto, Ontario: Mars Wrigley Canada head office

For nearly a decade, the company has sponsored Halloween celebrations in the Newark community and, for the second year in a row, it will bring back its M&M’s Halloween Treat Truck. The truck will also return to Toronto while expanding its presence to Washington, DC, this year. The company says the truck is designed to share Halloween fun with the most community members possible, while avoiding large and lingering crowds. The truck will distribute the company’s products to members of the community and frontline workers.

In addition, Mars Wrigley will be as the exclusive treats and snacks sponsor of the Chicago Park District’s Halloween in the Parks with more than 30 fall festivals, pumpkin patches, haunted houses, arts & crafts activities, parades, dances and parties in parks across the city. The company says it is also a sponsor of the City of Chicago’s Halloweek 2021. Halloweek launched in 2020 as a way to celebrate Halloween safely in the COVID-19 pandemic.

“We are thrilled to provide Chicago children and families with opportunities to enjoy Halloween in the parks,” says Chicago Park District Chief Administrative Officer Juliet Azimi. “We are extremely grateful to Mars Wrigley for providing candy and costumes to the community in the past and continuing our partnership this year to make our Halloween experiences even more spectacular.”