Newark, NJ — M&M’s Crunchy Cookie, which features a crunchy center covered in milk chocolate and the brand’s iconic candy shell, is new from Mars Wrigley. The product combines M&M’s and chocolate chip cookies.
“M&M’s has a long history of developing innovation inspired by consumers’ favorite sweet and savory treats,” says Allison Miazga-Bedrick, senior brand director, Mars Wrigley. “Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies.”
The product will be available nationwide beginning March 2022 in single-serve 1.35-ounce, 2.83-ounce share and 7.4-ounce sharing standup pouches.