Mars Wrigley Invites Consumers To A Digital Snowball Fight In Support Of M&M’s Brand

Newark, NJ — To support the launch of M&M’s White Chocolate Pretzel Snowballs, Mars Wrigley will host a digital snowball fight to get consumers in the holiday spirit.

To participate, consumers can go to the White Chocolate Pretzel Snowballs posts on M&M’s Instagram and Twitter and “hit” their friends with a digital snowball by commenting on the post and tagging a friend. Consumers who are “tagged” can also enter the sweepstakes by “throwing a snowball” back at their friend or “hitting” someone new by tagging them on the posts.

The national sweepstakes will run through Sunday, November 28, and six participants who commented on the post and tagged a friend will be selected at random to win a $500 gift card, an exclusive first taste of upcoming M&M’s product, and a year’s supply of the limited-edition M&M’S White Chocolate Pretzel Snowballs.

“Perfect for holiday candy bowls, cookie baking, gingerbread house decorating, and more, our seasonal innovations help to deliver better moments with friends and family,” says Tanya Berman, seasonal marketing for Mars Wrigley. “This year, our digital snowball fight offers a way for everyone to get in on the fun and make each other’s season a little bit brighter.”

Created exclusively for the 2021 holiday season, M&M’s White Chocolate Pretzel Snowballs are available in 1.14-ounce singles, 2.83-ounce share size and 7.44-ounce laydown bags.