Mars Wrigley Launching Extra Gum ‘Real Friend Request’ Campaign

Extra Real Friend Request Still

Chicago — Mars Wrigley Confectionery, U.S., LLC is promoting the Extra gum brand with a new ad campaign called “Real Friend Request,” which aims to highlight new usage occasions at home and drive brand relevance among shoppers.

The 30-second spot features two sisters and reminds consumers that “sometimes the smallest gesture can be the most refreshing,” according to the candymaker.

The ad will run on multiple outlets including TV, streaming services and content platforms such as Hulu, Roku and Amazon Fire TV, according to the company.