Newark, NJ — To celebrate the launch of M&M’s Mix and inspire people to come together and connect with others, Mars Wrigley Confectionery US, LLC has teamed with musician Meghan Trainor, whose music helps break down barriers, bring people together and make them feel included. Together, they’re supporting and spotlighting up-and-coming musicians, many of whom have been impacted the past year and unable to bring people together with their music.
M&M’s brought three musicians from three different cities together virtually to create a reimagined version of the classic song “The Candy Man,” representing how M&M’s Mix combines three flavors of the candies to create a new snacking experience.
“Music is a natural link for the M&M’s brand, which believes creating fun through entertainment has the power to inspire connection and celebration,” says Allison Miazga-Bedrick, Mars Wrigley senior brand director. “We’re thrilled to continue to create better moments by celebrating the recent launch of M&M’s Mix, while supporting the next generation of musicians.”
Mars Wrigley says M&M’s Mix is the culmination of more than 35,000 requests on social media and available in two varieties: Classic, which combines Milk Chocolate, Peanut and Peanut Butter M&M’s, and Peanut, which combines Milk Chocolate Peanut, Dark Chocolate Peanut and White Chocolate Peanut.
M&M’s and Trainor are asking fans to create their own remixes of “The Candy Man” and share a video on social media using #mycandymanremix and tagging M&M’s. Videos posted will have a chance to be featured on the brand’s social channels and the M&M’s World Store Jumbotron in Times Square.
“I’m a long-time M&M’s fan and am thrilled to help M&M’s use music to bring people together and showcase the next generation of musicians,” says Trainor. “When I first saw the video, I couldn’t get enough of it! It’s so inspiring to see the power music has to bring people together — even virtually — and I’m excited to see the unique videos people will share.”
To further extend its support of future generations of musicians, the brand is donating $10,000 to the All Stars Project, a national nonprofit organization that uses the developmental power of performance and music to transform the lives of inner-city youth and communities across the country.
The song is available on mms.com/mix and features: