Newark, NJ — Mars Wrigley Confectionery U.S., LLC is helping U.S. consumers maintain their favorite Halloween tradition, trick or treating, by launching Treat Town, an app-based experience that lets families virtually trick or treat for real candy. The digital platform will officially launch on October 1, but consumers can sign up for the program starting today.
The virtual experience comes amid recent polling that uncovered 74 percent of millennial moms and young parents see Halloween 2020 as more important than in previous years. Further, 63 percent of U.S. adults believe people will find creative, safe and fun ways to celebrate the holiday, according to NCA.
Once they are signed up for the program, consumers can create a personalized avatar, customize decorations for their virtual in-app “door,” and “knock” on virtual doors across the country to earn candy credits, which can be redeemed for products at participating national retailers, the candymaker reports.
“The virtual Mars Wrigley Treat Town Halloween experience demonstrates how we’re reinventing our business to bring better moments and more smiles to consumers” says Anton Vincent, president of Mars Wrigley North America. “Our Mars Wrigley team pivoted quickly to save the traditions and celebrations of Halloween.”
Mars Wrigley’s 2020 candy lineup includes a portfolio of everyday items, classic Halloween varieties and new products:
- M&M’s, Snickers, Twix, Skittles, Starburst, 3Musketeers and Milk Way in multiple pack types including fun size, to account for flexible celebrations, whether it’s trick-or-treating, gifting or celebrating at home
- Zombie Skittles, M&M’s Ghoul’s Mix and M&M’s Glow-in-the-Dark packaging
- New M&M’s Chocolate Popcorn and M&M’s Creepy Cocoa Crisp