Mars Wrigley Skittles Brand Unveils “Gummi Sanctuary”


Newark, NJ — Mars Wrigley has unveiled a first-ever “Gummi Sanctuary” to “provide refuge to all squishy gummi animals and help keep them from ending up in a candy bowl . . . or worse.” The company is asking consumers to visit and sign the “Squish the Rainbow” pledge to end the consumption of gummi animals by treating themselves to new Skittles Gummies instead, which feature the brand’s iconic round form. Anyone who signs the pledge will automatically be entered for the chance to win free Skittles Gummies.

Consumers can also explore the sanctuary’s unique habitats, such as the Squishy Fishy River and Yummy Gummi Worm Garden and witness gummi animals live their best lives – protected and in peace.

“At Mars Wrigley, we’re always thinking of unexpected ways for people to engage with and enjoy our Skittles products,” says Fernando Rodrigues, senior brand manager for Skittles. “With the creation of our Skittles Gummi Sanctuary, we hope to provide better moments, more smiles and a playful way for our fans to celebrate National Gummi Day. The iconic round shape, fruity flavor and squishy, soft chew of Skittles Gummies make them unique, and the perfect go-to treat for Skittles and gummi candy fans alike.”

Skittles Gummies are available in an original assortment of strawberry, green apple, lemon, orange and grape as well as wild berry flavors, which include berry punch, strawberry, melon berry, wild cherry and raspberry.