Naples, FL — We Are The Chompians LLC, maker of the Chomps, U.S.-based natural meat snack brand, has named board member Elizabeth Carter to the role of president and COO. Carter will oversee long-term and short-term brand strategy to support the overall organizational mission, vision and purpose, and help the brand and team scale in 2023.
Through Chomps’ affiliation with Women On Boards Project — a nonprofit working to increase the number of executive women serving on the Boards of early-stage consumer companies — Carter joined the company’s board in June. In her first six months, Carter served an advisory role, working with leadership to support accelerated growth through product innovation, retail expansion and marketing initiatives.
“Welcoming an advisor of Liz’s caliber to the Board of Directors last year was a game changer for me and Rashid,” explains Chomps CEO and co-founder, Pete Maldonado. “We view this opportunity to have her join the full-time executive team as president and COO as a way to level up the organization. She brings extensive knowledge of the CPG industry, business acumen, a sincere love for the product, and she has become integral to our team, proving there is no better person for the role.”
Carter has worked with brands including Humm Kombucha, 5-hour Energy, Goli Nutrition Inc. and her latest venture, Perfect Snacks.
“I have enjoyed my time working on the Chomps board immensely and look forward to embarking on this next chapter as President and COO,” says Carter. “With founders like Pete and Rashid, who are incredibly business-savvy and hands-on, I am confident that together we will take Chomps to new heights. With sustainability at the brand’s forefront, we’re working together to build healthier, happier futures for Chompians everywhere.”
In her new role, Carter will lead the brand and marketing strategy, new innovation, retail expansion, goal-setting and tracking, policy and procedure, internal and external communication to support Company strategy.