York, PA — Meiji America Inc.’s new Hungry Panda? Hello Panda! campaign is intended to show candy and cookie consumers why the brand is the answer to all snacking questions.
The company says the light-hearted campaign spotlights a series of teens solving unsatisfying snacking moments with the help of a friendly giant panda. In each spot the heroes are upset with a bland, messy or inedible snack and a giant panda saves the day with Meiji Hello Panda brand treat.
Meiji Hello Panda chocolate, strawberry, vanilla and new caramel flavor will be featured throughout the series. In addition, the “_____ Panda? Hello Panda!” theme will roll out on all marketing and PR activities along with the campaign.
The four-part campaign, produced by Stories International, Inc., debuted with a :15 spot across digital channels, followed with a rotation of :15 and :6 spots that will air throughout this summer.