Chicago — Ferrara Candy Co., Inc., owner of the candy corn sector’s number one brand, Brach’s is kicking off the Halloween season by teaming up with Michelle Williams, with a new song.
The anthem, entitled “Candy Corn Love,” pays homage to the Halloween staple through lyrics that nod to Michelle’s love for Brach’s candy corn.
“Anyone who knows me, knows I’m a Brach’s candy corn stan through and through. Halloween is my favorite time of the year and when I see their candy corn back on shelves, I know it is finally time to celebrate,” says Williams. “I hope my new song inspires everyone who can’t get enough of the delicious candy to make it known that they too are on #TeamCandyCorn! Let’s settle this debate.”
From now until Oct. 6, consumers who share why they’re #TeamCandyCorn on socials will win Halloween inspired prize packs such as a year’s supply of candy corn, one-of-a-kind swag for the season and more.
Today, Brach’s makes approximately 86 percent of candy corn sold in the U.S each year, enough product to circle the Earth over five times end-to-end, according to the company
“Michelle has been one of our most passionate and outspoken fans for years, making her the perfect partner to help us bring candy corn lovers together with a powerful anthem to start this Halloween season off right,” says Chad Womack, director of Brach’s seasonal marketing at Ferrara Candy Co. “We’ve been helping friends and families make new memories together over this original tri-colored treat for decades, and we can’t wait to see how #TeamCandyCorn celebrates.”