M&M’s Selected As A Most Trusted Brand


Newark, NJ — Mars Wrigley’s M&M’s brand has been recognized in the 2024 Morning Consult Most Trusted Brand report. The annual report spotlights standout organizations that have earned the reputation of consumer trust.

“It is an honor to have M&M’s recognized as one of the most trusted brands among consumers,” says Gabrielle Wesley, CMO, Mars Wrigley North America. “This recognition is a true testament to our efforts in preserving the iconic integrity of the M&M’s brand while ensuring it is still relevant for today’s consumers. At Mars Wrigley, we not only inspire moments of everyday happiness, but we also find ways to make positive societal impact by building brands that consumers trust across generations.”

The company says that for several years the brand has built on its purpose of creating a world where everyone feels they belong by creating impactful acts designed to ensure relevancy, engage brand fans, and pique interest among all generations.

Morning Consult’s Most Trusted Brands report is based on surveys of U.S. adults, with brands ranked by a net trust score. The methodology ranks M&M’s as one of the most trusted brands among all overall consumers, both men and women.