Battle Creek, MI — To celebrate it’s newly released Cheez-It Puff’d product, Kellogg Co. is embarking on Cheez-It Puff’d-A-Palooza, an eight-stop, 15-day mobile tour at select National Association for Stock Car Auto Racing (NASCAR) races and Major League Soccer (MLS) matches.
Visitors will have the opportunity to taste Cheez-It Puff’d samples, win prizes and participate in activities including the Cheez-It Puff’d Lighter-Than-Air Guitar Show, the Cheez-It Puff’d Run, the Cheez-It Puff’d Goal and the Toss A Cheez-It Puff’d Game.
“After introducing families to new Cheez-It Puff’d earlier this year, we wanted to provide fans a multi-sensory experience inspired by the cheesy, airy, puffy greatness Cheez-It Puff’d offers,” says Erin Storm, senior marketing director for Cheez-It. “NASCAR and MLS fans are ready for an exhilarating time when they arrive, and Cheez-It Puff’d-A-Palooza gets them in on the action, while also providing an absurdly uplifting pre-race and pre-match snack.”
The tour kicks off on June 19 with activations at select MLS matches and NASCAR races in Nashville, Orlando, Atlanta, Houston, Austin, Brooklyn, MI, and Richmond, VA.