East Hanover, NJ — Mondelēz International Inc. has entered into its first professional football team sponsorship, becoming the Official Snacking Partner of the Kansas City Chiefs.
The partnership will feature brands from the company’s portfolio, including Oreo, Ritz, Sour Patch Kids, and Chips Ahoy!, through game-day activations and other fan-focused programs.
“We are incredibly excited to kick off the football season by charging into Chiefs Kingdom alongside one of the most iconic fanbases in sports,” says Nick Rogers, director of portfolio marketing & sponsorships at Mondelēz International. “Mondelēz snacks have fueled legendary tailgates and family gatherings for generations.”
According to the company, Mondelēz brands will be integrated into the game-day experience at Arrowhead Stadium. The partnership will also include regional retail displays featuring game-day promotions and Chiefs branding beginning in October.
The agreement expands Mondelēz International’s sports marketing efforts, which have included campaigns tied to the Big Game, March Madness, Summer of Soccer, and Inter Miami CF.
“We are thrilled to welcome Mondelēz International to Chiefs Kingdom as our Official Snacking Partner,” says Tyler Kirby, executive vice-president and chief revenue officer for the Kansas City Chiefs. “Their iconic roster of snacks is already a gameday staple for millions of households, and together we look forward to elevating the fan experience at Arrowhead Stadium and throughout our community.”
