East Hanover, NJ — Mondelez International, Inc. is embracing the holiday season early and encouraging consumers to join in. The company notes that while holiday decorating typically doesn’t start until after Thanksgiving, this year, its Oreo brand is asking ‘why wait?’ and noting that the seriousness of some community guidelines, stuffy pop culture ‘norms’ or outdated traditions can take the playfulness out of decorating for the holidays.
So the brand is encouraging consumers to kick off the season as early as they’d like, and rewarding some of those who get into the holiday spirit early.
The Holiday Oreo Allowance (HOA) will award $100,000 in prizes amongst 100 consumers who share photos of their seasonal decorations up well before Thanksgiving. The brand recommends winners use the prize or “allowance” to continue spreading holiday cheer and creating neighborly connections throughout their communities all season long.
“The Oreo brand is always looking to help our fans and their families create playful connections, and there’s no season that brings people together more than the holidays — so why restrict the merriment by waiting until after Thanksgiving to decorate?” says Vishnu Nair, senior brand manager at the Oreo brand. “With the Holiday Oreo Allowance, we are calling on our most festive fans to join us in bringing the magic of the season to life extra early this year.”
The contest runs from Wednesday, November 1st through Friday, November 17th, with winners chosen at random to receive an HOA (Holiday Oreo Allowance) “Welcome Kit,” including the $1,000 “allowance,” Oreo cookies and a yard sign.