Mondelez Shares Growth Strategy, Unveils Well-Being Brand Véa

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Boca Raton, FL — Focusing on its portfolio, reducing costs and investing for growth to drive long-term sustainable gains are Mondelez International, Inc.’s three strategies to increases sales, the company revealed at the Consumer Analyst Group of New York Conference.

“We’re one of the few industry players well-positioned to deliver sustainable growth on both the top and bottom lines,” says Irene Rosenfeld, chairman and CEO. “We start from a position of strength with the brands, platforms and capabilities that will create value for our shareholders.”

In addition, the company is working to contemporizing its core portfolio to drive growth, according to Tim Cofer, chief growth officer. “Our strategy to distort investment behind our power brands — which represent nearly 70 percent of our global revenues — is paying off,” he says. “In 2016, these brands grew organic net revenue at twice the rate of the company overall and continue to outpace category growth.”

Demonstrating its move to update its portfolio, Mondelez is launching the Véa brand. Leveraging global flavors such as Thai coconut and Peruvian sweet potato, the line will include crunchy bars, crisps and seed crackers through a well-being lens.

“Véa truly underscores the best of our growth capabilities, including breakthrough product and packaging innovation, real-time data analytics, comprehensive distribution across multiple growth channels and fearless digital marketing,” Cofer says.

Mondelez also reaffirmed its 2017 outlook, with organic net revenue projected to increase 1 percent and adjusted operating income margin estimated to hit the mid-16 percent range.