East Hanover, NJ — Mondelez International, Inc. is pairing its Teddy Grahams brand with Save the Children’s annual 100 Days of Reading campaign to support parents by offering tips, tools and resources to provide fun ways to keep kids reading and learning all summer long.
According to Save the Children’s 2021 Childhood Report, more than half of families say their children are spending less time learning. The new summer program is aimed at addressing these issues and kicks off with “Lighten their Load,” an awareness video on the burdens kids are bearing — from loss of learning and social connections to stress and isolation. Continuing throughout the summer, the reading-based program will share weekly tips, curated book lists and wellness exercises, along with partnering with influencers for fun ways to inspire family reading.
“All children deserve to enjoy a carefree childhood, but too many families don’t have that opportunity, especially now recovering from a year with COVID-19,” says Yi Wang, brand manager, Teddy Grahams. “We’re teaming up with Save the Children to give parents and caregivers tools that can help. Through our efforts together, we aim to not only help those in greatest need, but also to provide free resources for all families to explore the wonderful world of reading.”
Teddy Grahams will share weekly resources on its official Instagram, @teddygrahams, in addition committing $100,000 to the 100 Days of Reading campaign to help kids in need.
“Kids are facing significant learning gaps as a result of the pandemic and the shift to distance learning,” says Betsy Zorio, vice-president of U.S. programs for Save the Children. “Together with Teddy Grahams, we are excited to provide parents with the resources to help close that gap and inspire a love of reading among their kids.”
Save the Children’s 100 Days of Reading is an annual campaign that gives kids fun ways to keep reading and learning all summer. Every link that is clicked or tapped by participants helps unlock donations of books, educational materials and critical meals for 750,000 kids living in some of America’s most impoverished, rural communities.
To support 100 Days of Reading follow @teddygrahams and @savethechildren on Instagram and Facebook or visit savethechildren.org/read.