Irvine, CA — The newest Hi-Chew flavor, dragon fruit, is being transformed into a cold treat through a partnership with Menchie’s Frozen Yogurt, Morinaga America, Inc. reports.
The nonfat frozen yogurt contains no artificial flavors, colors or high fructose corn syrup, according to the company.
“We are continuously looking for creative opportunities to excite and attract new Hi-Chew fans, and we’re intrigued by the idea of reimagining Hi-Chew’s true-to-fruit flavors in an unexpected way,” says Tatsuya Takamiya, chief marketing officer of Morinaga America. “We’re thrilled to collaborate with Menchie’s to bring a refreshing new way to enjoy Hi-Chew Dragon Fruit. It’s also exciting to see the Dragon Fruit flavor trending outside of candy and being introduced in other categories such as in beverages and snacks.”
Since launching in the U.S. market, the chewy candy brand has experienced quick growth with sales increasing 122 percent from 2017 to 2018, and double-digit year-on-year gains for the past eight years, according to Morinaga.