National Candy Month Marks Start Of Sweet Summertime Celebrations


Washington — Americans will kick off summer by celebrating National Candy Month in June, reports NCA, adding consumers will continue to enhance special moments with chocolate and candy all summer long.

According to the association, for the $48 billion confectionery industry, National Candy Month is a pivotal point in the treating calendar. It serves as a celebration of the people who make America’s favorite treats and a reminder that summer fun — holidays, vacations, weekend trips, and so much more — is made sweeter with chocolate and candy.

“It’s no coincidence that National Candy Month falls at the start of summer — it’s the perfect time to appreciate all that makes this time of year so enjoyable. As consumers savor the longer nights, warmer temperatures, and relaxed schedules of the season, they will turn once again to chocolate and candy to enhance their favorite summer activities and commemorate cherished traditions,” says John Downs, NCA president and CEO.

NCA notes that during National Candy Month consumers lean into sweet treats:

  • Top treats: Gummy candy, chocolate, taffy, lollipops, and hard candy top the list of consumers’ favorite summer treats.
  • Treating on the go: 86 percent of people going on a road trip will bring along chocolate and candy, 82 percent will share treats on a family visit, and 68% will hit the beach with their favorites in tow.
  • Everything and s’more: 78 percent of campers say they will treat themselves to chocolate and candy – and there’s no better way to end a summer day than around the campfire with s’mores. Of the people who enjoy them, 78% will opt for classic milk or dark chocolate in their s’mores, while 22 percent prefer more innovative ingredients.
  • Scream for ice cream: To dress up their ice cream cones, consumers say chocolate pieces, chocolate sauce, peanut butter candy, and gummy candy are their preferred toppings.

NCA hosts, providing fun facts, tips for treating, and ideas and inspiration for how to celebrate this June and all summer long.