Perham, MN – During the next five months, KLN Family Brands is taking its licorice brand, Wiley Wallaby, on a nationwide tour, offering samples of its product from a custom truck. The tour will cover more than 10,000 miles and includes stops at festivals, fairs and events throughout the U.S.
“Wiley has such a passionate fan base and we’re so excited to get out in the community to engage with them directly, plus offer people the chance to try the product for the first time,” shares Jadi Anderson, director of marketing and product development at KLN Family Brands.
The company says it will also use the tour to solicit suggestions for new licorice flavors to add to its Wiley Wallaby range. The brand currently includes more than 15 varieties of licorice and licorice candies, including organic and a recently launched gluten-free items.